Thursday, May 25, 2017

Hierarchy Lesson


In class we saw a video on Hierarchy. This video lesson was a great learning experience since I didn’t have any history of typography before this class. The video talked about how the position of the type is very important along with the understanding of the order of priority. With the type playing an important role, the key components to look at is the size, color and placement. The size always needs separation and always have exceptions. The color on the other hand plays a major role in type since the color can really keep the typograph connected or separated. Lastly, the placement is done solely based on how the design will be laid out. It’s standard for the placement to be placed horizontally but in some cases it’ll be placed vertical as seen on buildings. With all these three components taken into consideration, any design have have the perfect weight and balance.  

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